Virtourio and Favendo develop innovative AR-indoor-navigation car dealer-app for Audi
Capabilities of ecommerce and retail merged by Get-your-Audi-app
Cologne/Bamberg, 27.7.2016. On behalf of Audi AG Virtourio and Favendo developed an app with unique functions for the GWplus Zentrum Munich. The entire system is based on the modular AR-sales-app-solution Virtourio and the elementary Favendo-module for instore-navigation and location-based services. The user can still at home select cars and get guided by map view or innovative AR-orientation to the dealer and in the store directly to the car. Furthermore, the customer can interact with the POS. The app is a significant step towards a merger of online- and offline-world. Additionally, internal car dealer processes, i.e. sales preparation, can be optimized by tracking the stock of cars.
Once again, the two partner companies prove their reputation as innovation-drivers, this time in car trading. They developed a unique app for the Audi dealer GWZ Munich enabling a seamless user experience from online to offline retail. Customers can select the preferred car and get navigated not only to the dealer, but instore directly to the chosen vehicle. Considering the 12,000 sqm sales floor and stock of up to 1,000 cars, this is a tremendously useful function to get a first impression even without sales staff, e.g. on a Sunday.
The innovative beacon-based indoor-navigation-system identifies the positions of vehicles and users to indicate the closest path on an indoor-map. Even more progressive, it is also possible to show the car position by augmented reality on the smartphone screen. The car will be highlighted by a point-of-interest-flag opening additional information and content. These flags can also be used for client-specific communication, e.g. offers. This combination of AR and instore-navigation is state-of-the-art.
Furthermore, the client can interact with visual media, like POS-displays, price tags and screens by AR-image recognition and get additional information like videos being displayed. Basically, the whole multimedia range including 3D animations can be rendered.
According to both managing directors, Stephan Spachowski (Virtourio) and Richard Lemke (Favendo), “is such a car dealer app part of future retailing structures. The next generation of our modular standard solution will be able to generate and convert leads by smartphones. At the moment, the user is open for a sales contact or is interested, for example walking in the street, noticing a car and willing to know more. The user device will be able to recognize any vehicle and give the prospective buyer detailed information and individualized sales offers.”
Besides the sales functionalities, this solution supports the internal car dealer processes. The management is able to track permanently the vehicle positions and monitor the preparation and provision process. Hence, the expenses as well as the sales duration can be optimized.
Virtourio is a modular AR-sales-app-solution, which is capable to manage the entire purchase funnel including the POS. The integrated standard Favendo-SDK enables broad location-based services-/instore-navigation functions. The whole system including the app content and interactions can be managed and analyzed by the back-end management UI.
Start of new AR-Infotainment Exhibition "Ice Age-Safari"
Leading creator of cultural and historical exhibitions, the Reiss-Engelhorn-Museen Mannheim, expands the latest production by digital Virtourio dimension.
Koblenz, 16th of march, 2016. The State Museum Koblenz starts the "Ice Age-Safari" on 20th of march, 2016. It is the new exhibition of the Reiss-Engelhorn-Museen Mannheim, following a sequence of internationally renouned shows over the last decades. This time, the visitors will not only be shown how life was during the cold era, but will experience it by themselves. For the first time an exhibition will be accompanied by an augmented reality app, which will pull the viewers out of their passive role. They will interact with the exhibits. As a comprehensive infotainment package for the whole family, the app is focused on children. Besides the augmented reality features, there are additional playful elements included, like quizzes and games, to achieve sustainable knowledge.
Leading museum of Modern Art Ludwig Forum Aachen: Tim Berresheim enables visitors interactive 3D insights in his artworks by the Virtourio app
Tim Berresheim is one of the most important protagonists of contemporary, computer-generated art. He is active as an artist and a musician, while running his own label and project space.
Simulated realities in the astonishing precision of Old Masters: with his computer Tim Berresheim generates idiosyncratic scenarios in a visual language which emerges from the tension between computer technology and a questioning exploration of reality. He is constantly seeking to create something radical new with the latest technology. In the process, he realizes his visual manipulations in a variety of ways: he creates computer images, photographs or silkscreens through to whole room-filling installations which represent still lifes, spatial illusions and visions of the future. Extraordinarily incisive images are the result, which quite often have something mysterious about them – and these can be brought to life with an augmented reality app especially developed for the exhibition. The app is based on the modular AR app standard solution Virtourio.
The most extensive overview of Tim Berresheim’s work since 2003, the Aachen exhibition opens with an innovative program highlighting the unique synthesis out of art and technology.
Ludwig Forum is part of the Ludwig Museums organisations with locations i.e. in Basel, Bejing, Budapest, Cologne, St- Petersburg, Vienna.
Frankfurt International Motor Show 2015: Leading Premium Brand Goes For Mobile Augmented Reality
BMW drives digitizing also on IAA stand
Frankfurt, 16.09.2015. World-leading premium car manufacturer BMW constantly exchanges ideas and technologies with IT innovators, MNCs as well as start-ups. At this year’s International Motor Show (IAA) in Frankfurt, BMW launches an interactive multimedia AR app to augment the presentation digitally. The app welcomes the visitors, guides them through the exhibition hall, and audio-visually explains architecture, exhibits and cars. For the first time, visitors can experience photorealistic 3D models on their smartphone by an event app. The modularity of the basic standard software Virtourio enables the evolution of the app for further major trade fairs as well as for general customer communication and retail application.
BMW as automotive innovation driver is actively facing digitization as one central contemporary challenge. New information technologies are tested and deployed permanently. Now, BMW moves another step towards digitization at the IAA without limiting physical exhibits’ relevance, but adding a new information level.
Steven Althaus, Head of Brand Management BMW and Marketing Services BMW Group: “Authentic, distinctive brands, outstanding new vehicles and exciting innovations will be showcased in a ground-breaking new way to create a unique visitor experience at IAA 2015.”
Focus is the visitor’s experience. A beacon induced audio-guide leads narratively through the spacious stand. Comprehensive multimedia information regarding new models and other cars are available on demand.
Augmented reality animations are the main digital highlights. Variable interactive 3D models of selected series are projected onto 2D markers, so called augmented postcards.
The integration of BMW CRM systems as visualiser and dealer search utilizes the attractiveness of the IAA and the BMW stand to initialize a sustainable dialogue with the visitors.
The BMW IAA App is based on the modular standard software Virtourio for mobile interaction with points of interest. The continuous development and the integration of new special technologies enable the long-term deployment on main industry fairs. Content and induction technologies can set up by the content management system (CMS), and updated even during the fair.
Due to its general applicability, a lead can be guided from all touchpoints like events, print ads, OOH, location-based ads, by GPS to the car dealer and by indoor navigation even directly to the relevant car in the showroom.
According to Virtourio CEO Stephan Spachowski ”mobile devices complement the still fundamental retail USPs by online customer acquisition and conversion technologies”.